TH goes over the different types of narrative hooks and a few things that need to be in every hook. Books mentioned in this video:

Angels and Demons by Dan Brown https://amzn.to/2UfLIw8

The Golden Compass by Phillip Pullman https://amzn.to/2IJqS7f

The Burning Son by TH Leatherman https://amzn.to/2T92UXC

Starship Troopers by Robert A Heinlein https://amzn.to/2Ud6M6v

The Lost Hero by Rick Riordan https://amzn.to/2NAYAKL

Snow Crash by Neal Stephenson https://amzn.to/2BWvfG8

The Fellowship of the Ring by JRR Tolkien https://amzn.to/2NAnFW5